UNIST Design Department has recently announced the publication of a new book, written by Professor James A. Self, in collaboration with a co-author at Brunel University London, UK.
The book, entitled 『Product Design And The Role of Representation: Foundations for design thinking in practice』extends the understanding of design thinking, a process for creative problem-solving. It shows how fidelity and ambiguity inform the creative act of design and considers design thinking through the lens of various design representations: sketches, drawings, and prototypes.
Design thinking is a method that has the potential to stimulate and enhance creativity. This book extends understanding of what constitutes design thinking, why it is used, and how it can be applied in practice to explore and develop ideas. It positions a particular type of thinking through design representations, exploring this from its roots in design history to the types of thinking in-action associated with contemporary design practice. The publication is richly illustrated with example design projects drawn from the work of internationally recognized designers, as well as projects undertaken at the UNIST Department of Design and Brunel School of Design.
This book has been written in collaboration with Eujin Pei, the Programme Director for the BSc Product Design and BSc Product Design Engineering courses at Brunel University London. The book has been published by the Taylor & Francis Publishing Group, London. Founded in 1852, but with roots extending to 1798, Taylor & Francis is one of the leading research publishers in the world.
The authors claim that the book will be of interest to those working in or studying product development, engineering design, and additive manufacturing. It will also be of interest to the adjacent fileds of cognitive science, and psychology.