UNIST to Accelerate the Next Wave of In-vehicle Innovation

A breakthrough head-up display (HUD) with a new and improved design, created by a UNIST design team is expected to transform your current ride into a cutting-edge tech car.

The development of this aftermarket head up display, AproVIEW S2 is a partnership among, HLB Ltd., Disegno T9, and UNIST. AproVIEW S2 hit the stores last month and has been attracting a steadily growing stream of customers since then.

On July 2, this HUD design team, led by Prof. YunWoo Jeong (School of Design and Human Engineering) was chosen as Finalists in the 2015 Spark Product Design Competition. Moreover, when started accepting advance orders, AproVIEW S2 was the first one to sell out of initial quantities among the many other products displayed at the 2015 Seoul Auto Salon Exhibition.

Pictured above is AproVIEW S2, designed by Prof. Jeong’s team. l Photo by Prof. Yunwoo Jeong.

This promising application is compatible with bluetooth, giving drivers an easy access to all kinds of driving, road condition, and navigation information that they need on the windshield display.

Prof. Jeong says, “The S2 is redesigned to reduce the chuckiness of the AproVIEW.” He continues by saying, “Moreover, unlike other displays, this product does not require a special type of windshield or film transistor, making it cheaper than currently existing products.”

HUDs are originated from military aviation application, allowing pilots to view information without their heads positioned up instead of down to look at lower instruments while flying. This product has been developed with an aim to provide drivers a better driving experience with the combination of trend, technology, and style.

AproVIEW takes care of the needs and the safeties of the driver while making the driving experience fun and enjoyable to drive. The radiator-like design gives the product a minimalistic look, which will be a great match for any car interiors, according to Prof. Jeong.

Moreover, unlike currently existing HUDs, AproVIEW S2 has greatly reduced the sun glare from the outside environment, thereby eliminating the double imaging on the windshield display. All these benefits will help drivers to concentrate on the road ahead after reading the information quickly without hesitation.